Chinese & British Content Leaders Identify Micro-dramas And Kids’ Content As Frontrunners For Co-Production & Distribution

Chinese and UK film and television leaders gathered in the London’s BAFTA building on Thursday for the Shanghai-London Screen Industry Forum, to share their insights on co-producing and distribution opportunities, with micro-dramas, children’s and sports content emerging as frontrunners for international collaboration.

The event was hosted by the Shanghai Municipal Administration of Culture and Tourism (Radio and Television), supported by the UK’s Department for Business and Trade and organised by Phoenix TV.

Attendees included Rupert Daniels, Director of Services at the UK’s Department for Business and Trade; Adrian Wootton OBE, CEO of Film London & British Film Commission; Li Liyan, Minister Counsellor of the Chinese Embassy in the UK, as well as You Haiyang, Level II Counsellor and Division Director at Shanghai Municipal Administration of Culture and Tourism.

Roy Lu, general manager of Chinese production outfit Linmon International, sees opportunities for co-production between the UK and China,…