Chopova Lowena is no stranger to dropping unexpected products. From its spiky ASICS collaboration to the playful Hellmann’s mayonnaise bags, the brand has explored a wide range of different categories and now, it’s setting its sights on the world of music.
Teaming up with Sony, the brand’s latest release is dubbed the Alto Bag, purpose-built to carry Sony’s newest headphones: the WH-1000XM6. Celebrating the unbreakable bond between music and fashion, the new release highlights the importance that songs play in our lives.
Taking inspiration from the brand’s own Sofia Bag, the new design blends signature elements with features from its Pow Pow bag, which debuted as part of Chopova Lowena’s Fall/Winter 2023 collection.
“To us, music and fashion go hand in hand – two strong forms of expression that fully submerge you into a world. The ‘Alto’ bag is here for every mood, every genre, and every tear wept to a playlist listened to through your Sony headphones. You’re part of the Sony x Chopova Lowena family, so no matter how you’re feeling, you’re never going through it alone,” the designers shared in a statement.
Take a look at the new Alto bag above, available for purchase via Dover Street Market.
In other fashion news, here’s a first look at this year’s Pirelli calendar.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source hypebae.com ’
