Cou Cou Intimates Is the Celebrity-Approved Brand I Swear By for Summer

I’ve been hearing murmurs that the people with the best style showcase their sartorial chops in the summer. I get it—when you’re dealing with too-hot-to-handle temperatures and dew points that call for a second shower, it’s easy to reach for the trusted staples that keep you comfortable above all else. It need not be like this, though, especially when you have brands that make dressing for the highest of temperatures easy (and chic). Case in point: Cou Cou Intimates, a brand that many an It girl and I have been turning to for everyday basics that look undeniably sophisticated and are great for beating the heat.

More likely than not, you’ve seen Cou Cou Intimates’ pointelle pieces come across your Instagram, whether it’s on the likes of Hailey Bieber, Kaia Gerber, Sabrina Carpenter, Zoë Kravitz, and Gracie Abrams (I could go on, but the list would be virtually endless), or on other stylish It girls. The B Corp-certified brand launched in 2022 with 100 percent organic cotton underwear and other everyday staples that would quickly elevate your top drawer. Since then, it’s expanded its offerings to include ready-to-wear pieces like the now-iconic ’90s-inspired pointelle minidress (a personal favorite of mine), as well as the celebrity-adored Rina long-sleeve.

A brand that’s constantly on the minds of ELLE editors, Cou Cou Intimates is one of those labels you simply can’t ignore—especially when it’s churning out hit after hit. And as someone who’s personally tried everything from its signature pointelle pieces to its cotton voile staples, I can tell you: If you’re on the fence about getting some pieces ahead of the year’s hottest months, just do it. You won’t regret it.

First and foremost, if you’re going to buy anything, I highly recommend the underwear—it’s what the brand is known for! Unapologetically feminine, Cou Cou’s collection of intimates feels like a step up from your standard cotton bras and panties. The fit is great, and the material holds up through multiple washes. Plus, as a small-chested lady, I love that its bralettes, like the Balconette and the Triangle, fit my 32A bust (no gaps here!).

Next on the list? The dresses. I’m not typically a dress person, but I am with Cou Cou Intimates. Made with the same material you’ll find in its intimates, the brand’s line of slips and other styles is true comfort—the one thing you want when it’s too hot to think. You’ll find that same level of quality and ease in its T-shirts, tanks, and bottoms (I love the pointelle Pant for lounging and the cotton voile Boxers for running around the city), and you have everything you need to stay as cool as can be throughout the summer months.

In all honesty, you won’t go wrong with anything from the brand. As demonstrated by your favorite celebrities, there’s a piece for everyone, no matter your style. The one thing is getting your hands on pieces (especially if they’re bestsellers or spotted on your favorite star) before they sell out—otherwise, you might be waiting until the next restock to shop. In any case, shop the editor- and celebrity-loved pieces from the brand below.

Shop ELLE’s Must-Haves From Cou Cou Intimates

Cou Cou Intimates The Thong

Cou Cou Intimates The Rina Long-Sleeve Shirt

Cou Cou Intimates The Teacup

Cou Cou Intimates The Cami Slip

Cou Cou Intimates The French Brief

Cou Cou Intimates The Slip Skirt

Cou Cou Intimates The Voile Bra

Cou Cou Intimates The Pant

Cou Cou Intimates The Brazilian

Cou Cou Intimates The Fleur Top

Cou Cou Intimates The Raglan

Cou Cou Intimates The Jardin Midi

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