New Delhi: Crocs™, the global footwear brand known for its comfort-led and expressive designs, has launched a new sandals campaign in India featuring all-female pop band W.i.S.H. The campaign introduces Crocs’ latest sandal silhouettes — Saturday and Soho — aimed at young Gen Z female consumers seeking a blend of style, comfort, and versatility for the spring-summer season.
Built around Crocs’ global “Glad You Noticed” narrative, the campaign celebrates effortless style moments and self-expression through fashion, music, and culture. With W.i.S.H. at the forefront, the campaign highlights how everyday movement and personal style can naturally stand out.
The newly launched Saturday Sandals take centre stage as the hero silhouette of the season, accompanied by the Soho Sandals. Designed with lightweight construction, versatile styling, and all-day comfort, the collection is tailored for summer dressing and Indian weather conditions. Staying true to the brand’s signature identity, the sandals can also be customised with Jibbitz™ charms for added personalisation.
Speaking on fronting the campaign, W.i.S.H. said, “Crocs has been a part of our everyday lives for a long time, so fronting this campaign feels like a natural fit. What we’ve always loved about the brand is how effortlessly it blends comfort with personality. With sandals, that same ease and individuality comes through, making them perfect for the kind of everyday moments this campaign celebrates.”
Commenting on the campaign, Varun Sehgal, Senior Vice President and General Manager, APAC, Crocs, said, “Sandals are an important focus area for us in India as we continue to evolve our portfolio to reflect changing consumer preferences and unlock new growth opportunities. With the launch of our new silhouettes, we are bringing fresh energy to the category, designed for a younger female consumer who is looking for style, versatility, and comfort in equal measure. This campaign allows us to build stronger cultural relevance for sandals while strengthening our connection with the next generation of Crocs consumers.”
The integrated campaign will roll out across influencer partnerships, product seeding, digital platforms, and in-store visual merchandising initiatives. The new sandals collection is currently available on Crocs India’s website, leading e-commerce platforms, and across more than 150 Crocs stores nationwide.
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