Anime giant Crunchyroll has partnered with Luminopia, a digital health company that devises new treatments for significant neuro-visual disorders, for a new VR treatment for kids with lazy eye (amblyopia). This isn’t just some random press release PR stunt: the therapy is Fda-approved and doctor-prescribed.
Technically, what is approved and prescribed is Luminopia’s treatment, which straps a VR headset on kids and forces them watch TV for one hour a day, six days a week. Crunchyroll anime is a new programming option, joining Nickelodeon, PBS Kids, Sesame Workshop and, recently, hundreds of episodes of the original Pokémon animated series. With the pre-existing lineup, it’s actually a bit of a surprise that Crunchyroll took this long: Crunchyroll is a subsidiary of Sony, and Sony (through its Sony Innovation Fund) is an investor in Luminopia.
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