Dave & Buster’s launches US rave tour. See where

Dave & Buster’s is turning up the volume on its entertainment strategy.

The arcade and sports bar chain announced a new rave series in partnership with Southern California event promoter Brownies & Lemonade, bringing electronic dance music events to select locations across the country later this year.

Dubbed the “Rave & Buster’s USA Tour,” the series builds on a concept the companies began testing several years ago, according to reporting from KTLA. Organizers say the events will feature surprise guest headliners and multi-genre lineups spanning bass, house, trap, dubstep, U.K. garage and more, transforming Dave & Buster’s venues into late-night dance destinations.

The tour is the latest step in the company’s broader effort to expand beyond its traditional reputation as a destination for arcade games, sports viewing and family celebrations. In recent years, Dave & Buster’s has introduced new food and beverage offerings, interactive entertainment experiences and ticketed nightlife events designed to attract customers outside of its core audience.