David Zaslav Says There’s ‘Real Opportunity’ to Raise HBO Max Prices

Despite consumers’ frustrations with the fragmented streaming landscape, Warner Bros. Discovery CEO David Zaslav believes there’s a “real opportunity” to raise prices in the future.

“I think the pricing across the board, not only is there too many players, but in order to stay alive, a lot of the players have just decided to drop price aggressively. Consumers in America were paying twice as much 10 years ago for content. So people were spending on average $55 for content 10 years ago. And the amount of content they’re getting, the spend is up like 10 or 12 fold, so they’re paying dramatically less,” he said during an investor conference hosted by Goldman Sachs on Wednesday.