Disney Plans May 12 Upfront Showcase, With 2027 Super Bowl Ads on Tap

Disney plans to hold three different events as part of its upfront sales process, guiding advertisers through its ad-tech, sports offerings and overall content slate as the company gears up to sell advertising for its first Super Bowl in more than two decades.

The media giant will hold an event on January 7 to showcase its technology and data capabilities, with a sports-focused showcase on March 24. The company plans its usual late Tuesday afternoon event during the industry’s annual “Upfront Week,” with an event that will take place May 12 at New York’s Javits Center. All three events were revealed…