Disney has sold out all its available commercial inventory tied to its March 15 Oscars telecast, according to John Campbell, senior vice president of entertainment and streaming solutions at Disney Advertising during an interview Thursday. He declined to comment on the cost of a 30-second ad in the glitzy event, but Disney in recent years has sought anywhere from $1.7 million to $2.2 million for commercial packages, according to people familiar with negotiations.
The 2026 Oscars telecast drew 18 returning sponsors and 24 new ones, according to a person familiar with the matter.
Live-event programming “is a major business driver for our clients,…
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