Beyond the jersey: A global moment
The partnership goes beyond the pitch. On October 23, the jersey will appear in eFootball, marking the first time Spotify and Barça’s takeover has extended into gaming, with an aim of reaching millions of players worldwide.
The launch is also paired with a capsule collection, including a 2004/2005-inspired retro jersey, which is a nod to when Sheeran first began recording, and just 1,899 limited-edition kits, referencing the club’s founding year. The collection drops October 15 at 10 a.m. CEST in Barça Official Stores and online.
Both the men’s and women’s teams will wear the special-edition jersey, with FC Barcelona Femení debuting it on October 19 in their Liga F match against Granada.
If that’s not enough, FC Barcelona will share a special-edition matchday playlist curated by Ed.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source newsroom.spotify.com ’
