After Justin Bieber’s surprising release in June, he’s at it again. The worldwide musician just announce a follow-up album to Swag, titled Swag II.
The music is set to debut on September 4 at midnight ET, in a last-minute announcement that shocked fans. Bieber first took to Instagram to post a street sign of the title. The billboard displays the album’s name, Swag II, with dark and light pink coloring. The word “Swag” is written in white.
“swag II tonight at midnight,” he captioned the post.
The Baby singer then went on to make nine more posts. Several of the photos feature billboards of the new album name in various cities, such as New York, London, Seoul, Sydney, and Shanghai.
This Instagram post features a picture of himself, model Hailey Bieber, and their one-year-old son, Jack Blues Bieber. The husband and wife are both sporting white tank tops and baggy jeans. The artist has changed his profile photo on Spotify to that same beaming family image.
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So, What’s ‘Swag II’ About?
Justin posted a slight hint as to what the album vibes are going to bring, with a post showcasing two infamous houses in Los Angeles. The houses, located on the Pacific Coast Highway, are painted with contrasting colors. One is dark grey and dreary, while the other is bright, almost reminiscent of Barbie, displaying pink and purple hues. The post features the grey house as Swag, the first album, while the second colorful house has been deemed as Swag II.
“SWAG II is for the girlies,” one social media commenter guessed.
With the heavy topics that the previous album touched upon, fans are hoping that this sophomore debut is more upbeat and pop-focused. The only real hints we have to go on right now is the coloring of the cover.
Will There Be Guest Artists?
Others are speculating that guests will be featured on the album, due to the pink colorways, but that has yet to be confirmed.
“Is this confirmation Nicki Minaj is on the album?” another user wrote.
The first Swag album had 21 songs on it, with several guest artists such as Sexyy Red, Druski, Dijon, and more. It had a very R&B vibe, with lyrics hinting at his relationship with Hailey Bieber. He also opened up about being famous in the industry, acknowledging that fans and the media have been concerned about his health.
Time will only tell who will premiere on the songs and what the topics will be. Luckily, we don’t have to wait much longer to find out, considering it’s dropping tonight!
This story was originally reported by Parade on Sep 4, 2025, where it first appeared in the Celebs section. Add Parade as a Preferred Source by clicking here.
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