The AI-generated video has Hollywood terrified. wwwyoumarkit/YOUTUBE; MEGA
Tom Cruise and Brad Pitt appear to grapple on a collapsing rooftop in a viral video in which they argue over the death of Jeffrey Epstein – but the explosive clip is entirely AI-generated, and industry insiders have told RadarOnline.com it has put the “fear of God” into Hollywood.
The footage, created using Seedance 2.0, a new artificial intelligence tool developed by Beijing-based ByteDance, shows hyper-realistic versions of Cruise, 63, and Pitt, 62, locked in a stylized fight scene worthy of a summer blockbuster.
The creator used Seedance 2.0, a new artificial intelligence tool from ByteDance, to produce the clip.MEGA
In the clip, the Pitt character shouts: “You killed Jeffrey Epstein, you animal. He was a good man!”
Cruise’s character replies: “He knew too much about our Russia operations. He had to die – and now you die too,” before forcing Pitt to the ground. The short film was reportedly generated from what its creator described as a “two-line prompt.”
Copyright Law Broken?
Charles Rivkin, chairman of the Motion Picture Association, accused ByteDance of unauthorized use of copyrighted works.MEGA
Seedance 2.0 is accessible via ByteDance platforms, including Doubao and Dreamina. ByteDance, which also owns TikTok, was compelled by Washington lawmakers last year to transfer its U.S. operations into a joint Chinese and American-owned subsidiary.
The company has since said it will tighten safeguards after fierce backlash from U.S. studios and unions.
Charles Rivkin, chairman of the Motion Picture Association, warned: “The Chinese AI service Seedance 2.0 has engaged in unauthorized use of US copyrighted works on a massive scale.
“By launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs. ByteDance should immediately cease its infringing activity.”
‘It’s Likely Over For Us’
‘Deadpool’ writer Rhett Reese predicted AI would make creating movies much easier for individuals.MEGA
The Screen Actors Guild issued its own warning. A spokesperson said: “The infringement includes the unauthorized use of our members’ voices and likenesses. This is unacceptable and undercuts the ability of human talent to earn a livelihood.”
Another union source said: “When you can replicate two of the most recognizable faces in the world with a basic prompt, it sends shockwaves through every contract negotiation in town – and this viral video has done just that, putting the fear of God into a lot of people about the future of their jobs.”
Writers and producers say the speed and sophistication of the technology have intensified fears AI poses an existential threat to the American film industry.
Rhett Reese, writer of the Deadpool films, said, “I hate to say it: it’s likely over for us. In next to no time, one person is going to be able to sit at a computer and create a movie indistinguishable from what Hollywood now releases.”
ByteDance Responds to Backlash
ByteDance acknowledged the controversy and vowed to strengthen safeguards.MEGA
An executive at a major studio added, “The realism is what’s terrifying. This isn’t a glitchy deepfake – it looks like a finished action sequence. That’s what is scaring people.”
And a visual effects supervisor said, “If this can be done with two lines of text, imagine what happens when someone invests time and money into refining it.”
ByteDance acknowledged the controversy, too, as a spokesperson said: “We have heard the concerns regarding Seedance 2.0. We are taking steps to strengthen current safeguards as we work to prevent the unauthorised use of intellectual property and likeness by users.”
Regulators in the U.S. and elsewhere have struggled to keep pace with rapid advances in generative AI. Japanese officials have also voiced concern over the sudden proliferation of manga-style action films on social media generated using the tech.
A movie industry source said: “For Hollywood, already grappling with shrinking box office returns and labor disputes, the Cruise-Pitt rooftop battle has become a lightning rod – not because of its fictional plot, but because it suggests a future in which even our industry’s biggest stars can be convincingly conjured without ever stepping on set.”
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