Fanatics has announced a partnership with Los Angeles-based OBB Media to launch Fanatics Studios. The partnership, lead by CEO Michael Ratner, will independently create, finance, and distribute a premium slate of feature films, documentaries, and live event specials, marking a strategic evolution of Fanatics from a merchandising giant into a holistic sports entertainment platform.
The organisation’s debut portfolio includes high-stakes partnerships with the world’s most recognisable sporting entities. As a primary content partner for LA28, Fanatics Studios will produce the official Olympic film for theatrical release, alongside various digital projects spotlighting athlete culture.
Additionally, a ten-year deal has been secured to co-produce Fanatics Fest, ensuring a long-term commercial runway for the brand’s live event division.
Emphasising the importance of the move, Fanatics CEO, Michael Rubin, stating: “We are going to continue pushing our mission of relentlessly enhancing the fan experience by creating content that brings fans closer than ever to the teams, players, sports, and cultural moments that they love.”
Ratner, who remains CEO of OBB Media, added that the venture aims to “redefine what is possible” at the intersection of sports and pop culture.
Key Projects Confirmed for the 2026-2027:
Tom Brady & Fox Sports: A multi-part docuseries titled One More Drive, following Brady’s preparation for the Fanatics Flag Football Classic in Riyadh and his potential bid for a Team USA Olympic roster spot.
ESPN: A multi-year programming deal including the production of the 2026 ESPY Awards and a renewal of the Fanatics Fest: All Access special.
MLB & Box to Box Films: A new docuseries chronicling the World Baseball Classic, set to launch this spring.
WWE: A slate of unscripted digital content, including a culinary travel series, YEE(A)T with The Usos, featuring Jimmy and Jey Uso.
The partnership leverages Fanatics’ massive database of fans and athletes with OBB’s production honour and technical infrastructure.
By centralising these media assets, the organisation expects to generate nine figures in revenue within its first year, solidifying its position as a dominant force in the global sports media landscape.
Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source ministryofsport.com ’
