Chriselle Lim, a fashion influencer that turned the fragrance company Phlur into a major global brand, has signed with CAA for representation.
The Hollywood entertainment and sports agency will support Lim as the blogger-turned-entrepreneur expands at the intersection of fashion, beauty and the fast-growing digital creator economy. She has 6 million social media followers gained through an emotion-led storytelling model as Lim navigated college, dating, marriage, divorce and life as a single mom.
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That included Lim in 2023 going viral with a “divorce cake” video that marked the end of her marriage. Earlier, in 2021, Lim joined Phlur and has since led a turnaround of the fragrance brand as the creative director.
“I had seen how meaningful and expressive fragrance could be in my life and wanted to share that experience with a bigger audience,” she wrote on the Phlur website about the brand. Lim secured distribution of Phlur products in Sephora stores across North America, and in key global outlets like Selfridges and Space NK and e-commerce giant Amazon.
Lim joins CAA as the fast-growing creator economy continues to power Hollywood as its digital disrupters fuel studio talent pipelines, drive marketing strategies and redefine who becomes a star.
In 2025, Phlor was acquired by the private equity firm TSG Consumer Partners, with Lim retaining the creative director title and an ownership stake. As she rebuilt Phlor, Lim also pursued initiatives in financial literary, education and women’s empowerment.
Lim has collaborated with other luxury brands that includes fashion houses Chanel, Louis Vuitton and Dior. She is also an ambassador for Baby2Baby and a board member of Fashion Trust U.S.
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