“Once you know the location and the beauty of this place — and there’s also this hard-rock-in-the-middle-of-the-ocean kind of feeling — it just becomes this magical place people want to learn more about and what we do and what kind of stories we tell,” says Laura Churchill, CEO of PictureNL, which supports local production and markets the province to Hollywood for location shooting.
As Hollywood embraces this hard rock in the middle of the Atlantic ocean, the Canadian province has passed the $1 billion mark in production expenditures since PictureNL launched in 1997. An early milestone: The province’s fog-shrouded and craggy shoreline of rock and…
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