The March 17 program – organized by the China Film Assn., China Film Co-production Corp. and Xiamen Film Administration, with co-organizer Xiamen Film Festival Co. – opened with an introduction to the Golden Rooster Film Awards in Xiamen, followed by an overview of structural opportunities in the Chinese mainland film market and avenues for global collaboration.
Data from 2025 highlighted the market’s resilience and vitality, with the Chinese mainland maintaining its position as the world’s second-largest box office market, generating approximately $7.4 billion.
The 2026 year-to-date revenue stands at $1.58 billion, down 52.9% from the same period in 2025, but still some $350 million ahead of North America.
In terms of market share, local films accounted for nearly 80% of the box office in 2025, while…
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