GRAMMY Award-winning singer-songwriter ROSALÍA has been named the face of Calvin Klein’s euphoria elixirs, a new collection of 3 parfum intense fragrances, and the pairing is anything but a standard celebrity endorsement. Known for her genre-defying sound, commanding visual artistry, and the kind of cultural presence that makes everything she touches feel considered, ROSALÍA brings genuine weight to a campaign that puts her across 3 distinct sensorial universes, each built around a different expression of vanilla.
The collection breaks into magnetic elixir, bold elixir, and solar elixir. Magnetic layers vanilla with musk for an intimately warm, seductive quality. Bold contrasts vanilla with oakwood and jasmine for something deeper and more intense. Solar pairs vanilla with mango for a bright, joyful energy. All 3 are parfum intense at 28% or higher ultra-concentration, the highest fragrance concentration Calvin Klein Fragrances has produced.
The campaign, shot by Carlijn Jacobs, places ROSALÍA in a surreal, sensorial world that amplifies the spirit of euphoria across all 3 elixir attitudes. It follows her Calvin Klein underwear debut in September 2025 and deepens a creative relationship that clearly suits both parties.
“The euphoria elixirs are full of energy, possibility of expression and versatility,” ROSALÍA says. “Each of the three scents represents its own mood, but the vanilla notes run through all of them, giving a warm and familiar feeling on the skin. This reunion with Calvin Klein has been a dream.”
The campaign’s soundtrack is ROSALÍA’s own, with “Dios Es Un Stalker” from her album ‘LUX’ providing the music throughout. For anyone coming to the campaign as a fragrance consumer, it’s also an introduction to where she is as an artist right now.
Calvin Klein euphoria elixirs are available now at Macy’s, Ulta, and Amazon.
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