It’s the mother of all gigs.
Striking a pose alongside a diva VIP is hard work, but somebody’s gotta do it — so, it might as well be her celebrity nepo baby.
Gwyneth Paltrow is the latest A-lister to share the spotlight with her kid, cutting a chic frame next to daughter Apple Martin, 21, in a modish mommy-and-me ad for GapStudio’s Fall 2025 campaign.
The twosome twinned in matching denim outfits as the new, nearly identical faces for the heritage brand, which sought to “bridge generations” by featuring the 53-year-old Oscar winner and Apple.
The haute honor closely trails the Gen Z’s recent crowning as an ambassador for the London fashion house, Self-Portrait.
Nepo-baby status — a lofty designation, nicknamed for its roots in nepotism, that’s exclusive to the children of the rich and famous — is certainly coming in handy for Apple, as well as many other fruits of luminary loins.
From runway royals to pop-culture icons, Hollywood’s hottest are teaming up with their kiddos in promos, positioning them for glam greatness.
Here’s a look at some of the most dynamic mother-daughter duo ads.
Heidi Klum and Leni Klum
Breasts, bras and bikini cut undies — the eye-poppers were all on parade in the 2023 Intimissimi campaign starring Heidi Klum, 52, and daughter, Leni, 21.
Controversial snapshots of the supermodel and her youngster, then age 19, sent temperatures rising as the pair posed in lacy lingerie for the Italian intimates imprint. Online critics called the mommy-and-me underwear shoot “weird” and “insanely odd.”
But the backlash hasn’t deterred Heidi and Leni.
The sirens wowed in their unmentionables, yet again, in a saucy shoot last April.
Kate Moss and Lila Grace Moss
With a splash of inter-generational panache, ‘90s model Kate Moss, 51, and lookalike daughter, Lila, 23, recently stunned in visuals promoting Fendi’s line of Peekaboo handbags.
Beyoncé and Blue Ivy
Born for the bright lights, Blue Ivy Carter, now age 13, stole the show next to mom Beyoncé, 44, and dad Jay-Z, 55, in the power couple’s 2021 ad for Tiffany & Co.
But the Gen Alpha’s undeniable shine didn’t end there.
Blue Ivy rocked the crowd side-by-side with Bey during the megastar’s 2024 Renaissance World Tour and her 2025 Cowboy Carter tour, which ended in late July.
Andie MacDowell and Rainey Qualley
Making Mother’s Day all the more meaningful, Andie MacDowell, 67, and her musician daughter, Rainey Qualley, 35, lent their mugs to Coach for its holiday campaign in May 2021.
Following the shoot, the “Groundhog Day” actress — who’s also mom to movie star Margaret Qualley, 30 — told Vogue, “My girls and I have always enjoyed fashion together.”
And what better way to enjoy it than with a brand deal?
Cindy Crawford and Kaia Gerber
A model mother, Cindy Crawford, 59, went chiseled cheek-to-chiseled cheek with daughter Kaia Gerber, 24, in 2018 promotional photos for luxury jeweler, Omega.
The Swiss timepiece makers captioned pics of the posh pair with “Two generations. One choice.”
Naomi Campbell and mom Valerie Morris-Campbell
Naomi Campbell’s praiseworthy looks and wow-worthy walk are no flukes. She gets it all from her mama.
The world-renowned fashion figure, 55, matched her 76-year-old mom Valerie Morris-Campbell’s elan in a family-forward campaign for Burberry in 2018.
Brooke Shields and Grier Henchy
A mother’s love knows no end — it does, however, know how to stay on trend.
Brooke Shields, 60, and daughter Grier Henchy, 19, proved as much while posing in parent-and-pup pajamas for Victoria’s Secret.
“I don’t think that I bargained to feel the pain of loving this much,” said a tearful Shields while shooting the 2022 ad with Grier.
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