On Wednesday, Oct. 22, HBO Max rolled out a new feedback system, inviting users to “Love,” “Like” or declare a title as “Not for Me.” It is the first such system across HBO Max and its preceding iterations/apps.
The new feedback system is available on select web and mobile devices and connected TVs, per HBO Max. The idea is for subscribers to provide “direct input that helps shape personalized recommendations.” Titles marked “Not for Me” will be “deprioritized,” while those marked “Love” will inform a tailored “Because You Loved” rail. “Likes” seems to have a pretty indifferent impact.
Netflix algorithm? Watch your back.
The feedback buttons will appear on the content details page of each title and in the player when a user finishes a movie or series.
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