Hamilton says Halo has been working on the festival for over a year.
“It’s been hard, because artists and agents don’t take you seriously because we are tech company, but we are bold, and we aren’t fearful.
“Whatever we say we are going to do, we do it.”
The company hopes to boost its profile through the festival and eventually wants to go global.
“We are going to start small – a single-day festival for around 10,000 people – and deliver it well. In a few years, we will ramp it up,” says Hamilton.
“We want to build up to multi-day festivals with camping in Suffolk, but with an ambition to do a series of music festivals around the world.”
Hamilton, originally from Caithness in the far north of Scotland, sees the festival as a chance to “give back” to a community he now calls home.
“I moved to Suffolk 17 years ago, and there is so much more to the county than people realise,” he says.
“I always see it as an underdog of Britain, in terms of its people and its talent.”
He says the festival will be affordably priced with some discounts for local people.
“It’s not cheap: the artist costs, the production. This isn’t going to be a profit-making exercise. It’s a chance for us to give back.”
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.bbc.co.uk ’
