The Lakers, Ducks, Angel City FC, and LA Galaxy take you inside their fan entertainment strategies
Los Angeles is a hotbed for creativity and storytelling. When it comes to live sports, though, it can be a daunting challenge to stand out in a city known for its endless well of entertainment options. How do some of L.A.’s biggest sports franchises grab the attention of their respective fanbases and create a truly memorable experience for them?
In this exclusive panel discussion, media professionals from the the NHL’s Anaheim Ducks, the NWSL’s Angel City FC, MLS’ LA Galaxy, and the NBA’s Los Angeles Lakers dive into how their teams are generating content 24/7/365, how an overall marketing strategy combines both gameday production and digital content departments, and how placing fans at the center of their efforts is always the main goal.
This conversation includes:
- Chris Cunanan, Los Angeles Lakers, Director, Game Entertainment
- Scott Fausneaucht, Anaheim Ducks, Manager of Game Presentation
- Meghan Hartley, Angel City FC, Game Day Producer
- Barbara Maningat, LA Galaxy, Director of Content & Brand
Watch Now on SVG PLAY:
This panel was hosted at the SVG Venues & Teams Summit at Intuit Dome in Los Angeles on July 25 and was moderated by SVG’s Senior Editor; Venues & Teams Summit Program Director Kristian Hernández.
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