Is Turning Point USA hosting Super Bowl halftime show?
Bad Bunny is set for the Super Bowl 60 halftime show on February 8, 2026.
- Bad Bunny is scheduled to headline the Super Bowl 60 halftime show on February 8, 2026.
- The NFL does not pay halftime performers, but it does cover production and travel expenses, and headliners are paid on a union scale.
- Artists often see a significant increase in music streams and sales following their performance.
Fresh off a Grammy win, Bad Bunny is set to take on the Super Bowl halftime stage on Feb. 8, 2026.
Bad Bunny’s performance comes despite criticism from President Donald Trump and the launch of an alternative halftime show by conservative nonprofit Turning Point USA. President Trump has also vowed to skip the game, pointing to the NFL’s selection of Bad Bunny (halftime) and Green Day (pregame) as the game’s musical performers. Both acts have been critical of him. Still, Bad Bunny is set to headline the official halftime show on Sunday.
The Super Bowl halftime show has long been a significant part of the game, pulling millions of viewers. But how much do the performers earn? Here’s what we know.
Will Bad Bunny be paid for performing the Super Bowl 60 halftime show?
No. Bad Bunny won’t get paid for his Super Bowl halftime performance, at least not by the NFL.
Halftime performers don’t get paid by the league, but instead, the NFL typically covers travel expenses and pays for the overall production, according to USA TODAY. Headliners get paid a small amount based on union scale, but that figure is typically far less than an artist would make from a concert, according to Showbiz Cheat Sheet.
Why don’t artists get paid for performing at the Super Bowl?
Artists often view the halftime show as a major marketing opportunity because it reaches millions of viewers.
According to Forbes, Kendrick Lamar’s 2025 halftime performance averaged 133.5 million viewers and drew more than 150 million views on YouTube. Lamar’s hit song ‘Not Like Us’ saw a 430% spike in Spotify streams after the game.
How much does it cost to produce a Super Bowl halftime show?
Producing the Super Bowl halftime show can cost well over $10 million, according to Forbes. In past years, artists such as The Weeknd and Dr. Dre have offered to spend millions of their own money toward the production.
When is the 2026 Super Bowl?
Super Bowl 60 kicks off Sunday, Feb. 8, at 6:30 p.m. ET on NBC.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.cincinnati.com ’
