The most recent example is the premiere of Taylor Sheridan’s “Yellowstone” spinoff “Marshals,” which debuted with 9.52 million viewers, making it the most-watched scripted series debut without a football lead-in since 2018, according to Nielsen live-plus-same-day and big data panel ratings.
The flyover states once snubbed now have been the source of revenue for megaproducers like Sheridan and faith-based content hub Angel Studios. The Nrg study found that conservative, rural and middle-American viewers have consistently reported feeling underrepresented in the movies and TV shows produced by major studios,…
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