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I’m A Celeb’s Ashley Roberts ‘angry and disappointed’ over ‘unhinged’ final: ‘I thought I’d get smacked’

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April 27, 2026
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Ashley Roberts

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Ashley Roberts has spoken out on the ‘unhinged’ I’m A Celebrity…South Africa final and weighed in on the drama that unfolded between Adam Thomas, Jimmy Bullard and David Haye

17:03, 27 Apr 2026Updated 17:05, 27 Apr 2026

I’m A Celeb: Ashley Roberts reflects on live final drama

Ashley Roberts says she’s been left “angry and disappointed” following the dramatic I’m A Celebrity…South Africa live final.

The Pussycat Dolls star, 44, initially competed on the hit reality show in 2012 and made a comeback for the All-Stars edition that aired over the last few weeks. Things took a dramatic turn in camp when David Haye was accused of bulling Adam Thomas and claimed that the Waterloo Road star was using his arthritis condition to get out of doing Bushtucker Trials and challenges.

As the series was pre-recorded, the celebrities all gathered back together for a live final on Friday, 24 May, in which the British public chose Adam to be the winner. However, the announcement came amid chaotic scenes as arguments unfolded live on air and Gemma Collins and Sinitta stormed off the set.

Ashley Roberts

Ashley Roberts has described the live final of I’m A Celebrity… South Africa as “unhinged” and “absolute chaos”(Image: heart)

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Ashley Roberts

Ashley said it was a “shame” that Adam was not able to enjoy being named the winner due to “yelling” between the contestants(Image: heart)

Following the drama, Ashley was back on air alongside Amanda Holden on Heart FM on Monday morning, where she explained: “It was unhinged. I felt like I was on The Jerry Springer Show.

“It was just unbelievable, people were walking off, hands were flying everywhere, there was yelling and emotions and crying…it was wild! It’s a shame because Adam did become the Legend, and I don’t think he was even able to enjoy it because of all the drama that went on.”

She sympathised with Adam, 37, saying: “He had a really tough time in there and it was unfortunate that they had a chance to discuss things as adults and maybe clear the air a little bit. Instead, it was yelling and just unfortunate behaviour.

“I was disappointed, my heart hurt a bit inside. There is so much going on the world and for us to then treat each other like that. We all went through this really tough experience and we all could have sat and discussed things like adult. It was live telly, it’s TV show and it’s supposed to be entertaining. I was a little bit disappointed by their behaviour.

Adam Thomas

Adam has hit headlines for his feud with David Haye, who he said “broke” him and pushed him to his limits – and for his row with Jimmy Bullard (Image: Jonathan Hordle/ITV/Shutterstock)

“I was angry. I was seeing the way these men were speaking to each other and it made me really sad. It happened back in September and instead of having a reflective moment, it was more like we were still in September and the tensions were through the roof. I get that you wanna go there and say your piece. You should be able to say it from your point of view but it all just seemed really immature, and unfortunate and aggressive.”

During Adam’s turbulent time in camp, he also came to blows with Jimmy Bullard when he and the former footballer were paired up for a trial which, they were told, would place both of them at risk of elimination should they come in last place.

However, Jimmy decided to leave on the spot and claimed that Adam, who was allowed to stay in the competition despite the threat of being cut, was “abusive, aggressive and intimidating” and that footage never made it to air.

Weighing in on Adam’s multiple rows, Ashley added: “I think David and Adam had some lads’ banter that went a little bit too far, and I think it was uncomfortable for Adam.

“He did stick up for himself at one point. The part where him and Jimmy had that moment…at the end of the day, we are human. Is it out of character for Adam to act that way when he exploded? Yes. So he had remorse and he apologised.”

Gemma Collins, Jimmy Bullard, Scarlett Moffatt, Ashley Roberts, Adam Thomas, David Haye and Harry Redknapp during the I'm A Celeb live final

Gemma Collins, Jimmy Bullard, Scarlett Moffatt, Ashley Roberts, Adam Thomas, David Haye and Harry Redknapp during the I’m A Celeb live final(Image: Jonathan Hordle/ITV/Shutterstock)

Ashley also spoke about why she didn’t have much input in proceedings, as she added: “Well, I was just trying to dodge big man hands flying in my face. I thought at one point I was going to get smacked”.

The star also said that Adam was so upset on the night that he didn’t even want to win. Amanda Holden asked her: “Somebody that was in the audience of the live show on Friday said that David [Haye] did try to make amends with Adam and that wasn’t shown. Is that true?”

Ashley replied: “I don’t remember that part. David was trying to be like ‘oh buddy, you’re going to win this, you’re going to win this!’ Because of maybe the way he was going at him but Adam didn’t like that. Adam didn’t want to win because people were…”

“Feeling sorry for him?” interrupted Amanda. “Yeah!” replied Ashley. “And he also did not enjoy the, in quotations, lads banter that was going on. Everybody is different and some people aren’t built to go back and forth like that the way David does. I think it is water of a ducks back with him.”

Amanda agreed: “Well, there’s only so much you can take isn’t there.”

Listen to Heart Breakfast with Jamie Theakston and Amanda Holden weekdays from 06:30 – 10:00 across the UK and on Global Player

‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source www.ok.co.uk ’

Tags: Adam Thomasamanda holdenAnt and DecAshley RobertsBeverley CallardGemma CollinsHarry RedknappI'm A Celebrity South AfricaScarlett MoffattSinitta
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