Inside Disney Live Entertainment | The Walt Disney Company

“We work closely with partners at Lucasfilm, Marvel, Pixar, Walt Disney Animation Studios, and we also do extensive research at each of our sites around the globe to understand which franchises and characters resonate with the local audience,” Vaughn said. “Then we blend our unique brand of immersive storytelling with cutting-edge technology to make those dreams into reality.”

“That’s the joy of being in the live entertainment business,” Vaughn continued. “We’re constantly looking for new and creative ways to share the stories our guests love.”

New Magic with Every Visit

Live entertainment also brings a unique kind of magic to the parks — one that changes with every visit.

“By definition, ‘live’ means a vibrant, dynamic environment,” Vaughn added. “Our attractions are fantastic, of course, but people tend to experience them in a similar way. But live entertainment enables highly personal connections — on any day you might see Ariel blow you a kiss, Moana waving at your kids, or even Stitch offering a high-five. And that’s something you and your family can’t experience anywhere else and will remember forever.”

As Disney Live Entertainment looks to the future, it remains grounded in the ideals that Walt Disney himself envisioned.

“This organization that we know today as Disney Live Entertainment has roots going back to Walt Disney and the opening of Disneyland 70 years ago,” Lightbody reflected. “We present [those experiences] in new ways that incorporate new and innovative techniques and technology that resonate with today’s audiences and perhaps surprise people with something they’ve never seen before.”

From the first trumpet blast of a parade to the final burst of fireworks in the night sky, Disney Live Entertainment continues to deliver joy, wonder, and innovation — one live moment at a time.