The culmination of the NFL season is, year after year, the most watched TV program in the country. The halftime show, which this year will he headlined by Bad Bunny (controversy and all!) is the most-watched musical performance of the year, sparking pop culture moments all its own.
With next year’s Super Bowl (Super Bowl Lx, if you are keen on Roman numerals) set to be hosted in the Bay Area of California, the league and the Bay Area Host Committee is planning to lean into that cultural relevance, taking the big game and turning it into a week-long celebration of music, food, art, tech and culture that keeps the game front and center, while also expanding the league’s influence in other parts of the popular imagination.
“The great part about Super Bowl, maybe unlike most other events,…
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