Earlier today the film — which launches this weekend via Shear Entertainment — was clearly out in front in terms of market share of tickets sold today, with Jason Statham’s action pic Shelter in second on its opening weekend and The Housemaid in third.
“Iron Lung is your story for this weekend,” a senior distribution source told us. “It shows that YouTube and Gen Z aren’t the death of cinema,” they claimed, “quite the opposite. Cinemas provide a great hub for fans to congregate in real life, and real world stage for content creators.”
Expectations are that Shelter will have a higher walk-in crowd compared to Iron Lung, whose pull is largely fan-driven. “Iron Lung is doing incredibly well, but I think it’ll tail off quite quickly after today,…
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