Taylor Swift’s team is teasing fans with a fiery new hint that music is coming.
Taylor Nation, the singer’s in-house marketing and public relations team, created a 12-photo carousel on Instagram on Monday morning.
“Thinking about when she said ‘See you next era…'” the caption said alongside an array of orange Eras Tour looks. The post ended with a burning heart emoji.
In less than 10 minutes, the Instagram post had been shared more than 10,000 times with fans screaming, shouting and throwing up in the comments.
@happinessforswfit said, “I’M LITERALLY SHAKING.”
@folklourest said, “TS12 IS ORANGE DEFINITELY.”
@saumyasharma.__ commented, “EXCUSE ME??? WHAT.”
Adding fuel to the flames, the “New Heights” podcast and Travis Kelce also edited a photo they shared.
“92%ers, we’re coming back early for a special episode with a VERY special guest,” the accounts said. The photo includes a black silhouette and a bedazzled orange background. Jason Kelce is donning what looks like an Eras Tour midnight blue sweater.
When does the ‘New Heights’ podcast drop?
Fans will be tuning in on Aug. 13 for a 7 p.m. ET drop. The 13th would be apropos for an announcement as it is Swift’s favorite number.
‘See you next era…’
Swift’s team placed her Eras Tour book in a glass case at the Country Music Hall of Fame and Museum in Nashville. Each year, the display inside the Taylor Swift Education Center gets a refresh.
In April, curators cracked the book open to its first page. The exhibit’s theme this year is “Fearless,” so many expected a page from that era to be displayed alongside her Roberto Cavalli “silver noodle” dress, Christian Louboutin boots and the Swarovski-crystal guitar her family famously bedazzled. But on the page shown, Swift writes: “There’s nothing I hate more than doing what I’ve always done.”
Clues to “TS12” or her 12th era have been everywhere, according to eagle-eyed Swifties:
- When she praised Selena Gomez and Benny Blanco’s new album “I Said I Love You First” on her Instagram story, Swift used 12 d’s in “oh my godddddddddddd.”
- To tease her return to the United States for the Eras Tour, Swift held her cat Meredith in Hard Rock Stadium’s A12 section.
- Swift’s earrings at the Grammys had 12 red rubies.
- In the letter announcing the ownership of her masters, she had 12 i’s in “thiiiiiiiiiiiis.” The single numbers in the letter of 4, 6 and 2 add up to 12. The letterhead included a new “TS” diamond logo with 12 segments.
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