ITV Studios unveiled the newly-minted banner at the London TV Screenings today, and said the first project will be an LGBTQ+ dating podcast called It Started With a Kiss.
Studio 55 will be led by Will Scougal, ITV Studios’ newly appointed EVP of Brand & Commercial Partnerships and a former exec at Snapchat and X.
ITV Studios said its activities will be two-fold. It will match brands, marketing agencies and content creators with ITV Studios’ archive of shows to originate digital-first formats. It will also act as a hub for licensing ITV brands such as Love Island and The Voice for consumer products, fan experiences and other commercial activity.
Scougal said: “In the modern entertainment ecosystem, our ambition for Studio 55 is…
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.imdb.com ’














