ITV Studios Launches Studio 55 & Opens Up Library To Content Creators; Former Snap Exec To Oversee New Label

ITV said it will give brands and creators “unprecedented access” to its IP with a view to creating new and next-generation content under the auspices of a new label, Studio 55.

ITV Studios unveiled the newly-minted banner at the London TV Screenings today, and said the first project will be an LGBTQ+ dating podcast called It Started With a Kiss.

Studio 55 will be led by Will Scougal, ITV Studios’ newly appointed EVP of Brand & Commercial Partnerships and a former exec at Snapchat and X.

ITV Studios said its activities will be two-fold. It will match brands, marketing agencies and content creators with ITV Studios’ archive of shows to originate digital-first formats. It will also act as a hub for licensing ITV brands such as Love Island and The Voice for consumer products, fan experiences and other commercial activity.

Scougal said: “In the modern entertainment ecosystem, our ambition for Studio 55 is…