Jacobs Entertainment shared plans for what’s next for the Reno Neon Line district after the initial $400 million first phase.
Here’s what Reno’s new entertainment district will look like
Jacobs Entertainment just released a 3D rendering of its next phase for the Reno Neon Line, which will include a 4,000-seat Las Vegas-style showroom.
Jacobs Entertainment shared plans for the next steps for its Reno Neon Line development following the completion of the first phase of the entertainment district project.
The new plans include:
- A 4,000-seat Las Vegas-style showroom
- 500 units of new housing from Jacobs and its partners
- A 55-story, 600-room tower expansion
- An encased pedestrian bridge at Fourth Street that replicates the classic Reno Arch
“When we acquired this property nearly a decade ago, we saw an opportunity to help reimagine this part of downtown Reno,” Jacobs Entertainment CEO Jeff Jacobs said Monday, May 18 via email.
“We believe Reno’s Neon Line District has the potential to become one of the most unique entertainment and cultural destinations in the West, and we’re continuing to invest in projects and experiences that will shape the future of downtown Reno for years to come.”
The seeds for the Reno Neon Line district were planted in 2017 with the demolition of motels such as the Carriage Inn and Stardust Motel. Then in 2019, Jacobs announced its plans to develop a billion-dollar, mixed use entertainment district along downtown Reno’s West Fourth Street corridor.
Since then, Jacobs Entertainment has continuously expanded its acquisitions. In addition to installing Burning Man Art, Jacobs has remodeled the former Crest Inn into Renova Flats while constructing the 60-unit 245 North Arlington apartment building.
Jacobs also wrapped up the first phase of its $300 million renovation of the former Sands Regency into the J Resort.
In October 2025, Jacobs announced the creation of a new youth sports league, the Downtown Reno Amateur Sports Association, including plans to construct up to 12 sports fields in downtown Reno. Construction of the initial youth sports fields started in March.
Just recently, Jacobs completed the Fourth Street entrance expansion for the J Resort while also announcing plans for a 400-seat Rolling Art Banquet Hall with $50 million worth of European sports cars on display and an event space called the Glow Gardens.
“Over the past five years, we’ve transformed this property into a destination that brings together entertainment, hospitality, arts, wellness and community experiences,” said Jonathan Boulware, J Resort president.
“As we celebrate the completion of Phase One, we’re excited about our vision for what’s next for Reno’s Neon Line District and the future of arts and entertainment in downtown Reno.”
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.rgj.com ’
