Japan Exports Hit Formats But Imports Few, Wit Says at Mip London

Japan remains one of the world’s most insular television format markets, exporting globally successful unscripted hits while importing almost no foreign concepts, according to data presented by Virginia Mouseler, CEO of The Wit, during the “Fresh TV: Japan” session at Mip London.

Using the company’s real-time tracking database, Mouseler said Japan currently ranks as the world’s seventh-largest exporter of formats, “at the same level as South Korea,” even as it adapts very little international IP.

Wit’s Top Formats tool showed Japanese-origin “Dragon’s Den” continuing to rank among the most widely adapted unscripted formats globally over the past year,…