Chart success meets cinematic storytelling in P1Harmony’s latest release. The group continues the momentum of their ‘Unique’ album, released to career-best sales, with a new music video for the album track “L.O.Y.L.,” out now.
‘Unique’ debuted at number four on the Billboard 200 with 58,000 equivalent-album units earned, marking P1Harmony’s first top five album entry in the U.S. and the highest first-week sales of their career. Globally, the EP surpassed half a million physical albums sold within a week. According to South Korea’s real-time Hanteo Chart, ‘Unique’ sold 503,745 copies in its opening week, another career high for the group.
“L.O.Y.L.” quickly became a fan favorite following the album’s release, praised for its experimental production alongside flirty, heartfelt lyrics. Members Intak and Jongseob are credited as co-writers on the track. The new music video premiered March 18 and earned more than three million views within four days.
The album is led by its title track “Unique,” built around heavy percussion inspired by Brazilian funk. Sung in English, Korean and Spanish, the shape-shifting track channels P1Harmony’s dynamic energy and unwavering confidence in their crew. Lyrics like “Everything we do, we do as one” and “Sabemos que somos Unique” reinforce the song’s central message: nothing to fear, as long as they’re together. Since release, the “Unique” music video has earned more than 16 million YouTube views and 1.5 million Spotify streams.
The “L.O.Y.L.” video continues the group’s ongoing cinematic storyline, first introduced in their debut science-fiction film ‘P1H: The Beginning of a New World.’ Members Keeho, Theo, Jiung, Intak, Soul and Jongseob now find their characters accepting their fate and awakening to the heroes within, told through transcendent visuals.
‘Unique’ follows a banner year for P1Harmony, who also released ‘Duh,’ their first project to surpass 400,000 copies sold globally and third to reach number one on the Billboard U.S. World Albums chart, and ‘Ex,’ their first-ever English-language project, which debuted at number nine on the Billboard 200.
The group’s 2025 P1Harmony Live Tour, P1ustage H: Most Wanted, spanned Asia, Oceania, Latin America and North America, including the group’s first-ever arena shows in the U.S. The tour concluded with encore shows in Seoul in early March, where P1Harmony gave the first live performances of “Unique” and “L.O.Y.L.” to sold-out crowds across three shows. The group is now actively promoting ‘Unique’ in Korea, marking their first comeback there in ten months.
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