Vogue’s October 2025 cover features supermodels Kendall Jenner and Gigi Hadid and is aimed at celebrating more than a decade of friendship between the two celebrities. Instead of receiving the latest issue with open arms, the cover has been met with mixed reactions online. Netizens expressed disappointment in the styling, concept, and execution, alleging Vogue has “lost the plot.”
Kendall Jenner and Gigi Hadid’s Vogue cover fails to impress fans, sparks backlash
Kendall Jenner and Gigi Hadid’s Vogue October 2025 cover was shot outdoors in Wyoming. It shows Jenner in a plaid Miu Miu jacket and Hadid in a patchwork dress. Moreover, the editorial expands into a western-inspired theme, complete with horseback riding and floaty gowns against the Grand Teton scenery. According to Vogue, the feature was a portrait of Jenner and Hadid’s enduring bond as well as their shared modeling history.
Despite the jovial theme, the response to the cover has been far less enthusiastic. Under Vogue’s Instagram post, users criticized the creative approach, calling it uninspired and out of touch. One comment read, “Vogue has ENTIRELY lost the plot.” Meanwhile, others mocked the magazine’s use of the nickname “KenGi,” with reactions such as “I have never in my life heard the term ‘KenGi’ lmao” and “Is Vogue in the room with us?”
(Photo Credit: @voguemagazine / Instagram)
Some commenters compared the styling to mid-2000s catalog imagery. One comment noted, “This is a Hollister ad in the best case scenario.” Another added, “go girls…. give us nothing……..” Concerns over editing also surfaced, with one user questioning, “Is it me or they look very poorly photoshopped into that background?” Moreover, there was disappointment in reaction to the magazine’s choice of cover stars. “Dear Vogue, it’s time to mix it up and feature more interesting cover stars,” one reader shared.
Though Jenner and Hadid remain two of the leading figures within fashion and pop culture, critics feel this particular Vogue cover did not capture their impact or push creative boundaries.
Originally reported by Ishika Mishra on Reality Tea.
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