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Kimora Lee Simmons is sharing how much she made when her early aughts brand, Baby Phat, was sold
Simmons spoke to Emma Grede on a recent podcast, saying “you live and you learn”
Simmons recently relaunched the label, which was a favorite of celebrities in the early aughts
Kimora Lee Simmons is opening up about how much she made from the sale of her brand Baby Phat.
On the Tuesday, April 7 episode of the Aspire With Emma Grede podcast, Simmons, 50, spoke about the brand, which was initially launched as a womenswear offshoot of the menswear label, Phat Farm, launched by her former husband, Russell Simmons.
The Baby Phat by Kimora Lee Simmons label grew into one of the most recognizable brands of the early aughts. In its heyday and under Simmons as creative director and president, the brand made revenues of more than $1 billion, per Women’s Wear Daily.
In 2004, American apparel manufacturer, The Kellwood Company announced its plans to acquire Baby Phat and its parent company, Phat Fashions. Baby Phat ceased operations in 2010, per Vogue, but Simmons reacquired the brand in 2019.
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Kimora Lee Simmons and her daughters during Mercedes-Benz Fashion Week Spring 2004 – Baby Phat – Runway at Gertrude Tent, Bryant Park in New York City
Credit: Djamilla Rosa Cochran/WireImage
“You live and you learn, I probably made — I think we ended up selling … it for 100-and-something million dollars. I probably got $20 million of that, or less. And the entire sale was based on Baby Phat,” Simmons said.
According to The New York Times, the sale was valued at $140 million.
Simmons went on to explain that she ” missed all of the preliminary conversations,” about the sale, claiming, “I wasn’t privy to the fact that these [conversations] took place.”
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Speaking to PEOPLE in 2023, Simmons said her relaunch of Baby Phat would not only cater to the millennials who fell in love with the brand in the early 2000s, but also tap into the nostalgia trend Gen Z-ers had embraced in recent years.
“I call it kind of a relaunch. I just think because of everything we’ve been through, throughout COVID and everything, it seems like your life is always a relaunch every time you give birth to a different iteration of, you know, your baby, which this is,” Simmons told PEOPLE exclusively.
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‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source nz.news.yahoo.com ’
