Lily Wilson today announces the name of ITV Studios’ new entertainment label as Bright Entertainment. To mark this news, Wilson also unveiled the label’s first commission as The Chase Around the World, an exciting new prime time format from the creators of ITV’s award-winning and globally successful game show, The Chase.
Hosted by Bradley Walsh, The Chase Around the World will take contestants on a global adventure competition. This brand-new six-part series sees six pairs of contestants attempt to track down the biggest brains in Britain – all six of The Chasers – in undisclosed locations around the globe. Unravelling puzzles along the way, the winning pair will pit their knowledge against The Chasers in order to win a life-changing prize pot.
The Chase Around the World commission builds on the global phenomenon of the most successful and enduring quiz show format, The Chase. Commissioned in 22 territories worldwide, including the US, with spin-off Beat The Chasers in 11, the series recently celebrated an incredible 17 years on ITV and has been the recipient of numerous awards.
Lily Wilson, Managing Director, Bright Entertainment comments: “What better way to launch Bright Entertainment – not only with the news of our inaugural commission, but a reimagining of one of the most successful television quiz formats. The Chase Around the World is a fittingly global evolution for an iconic format, developed and being produced by a great team. We look forward to launching the series later this year and it being the first of many more exciting formats to come.”
Bradley Walsh said: “This bold new take on The Chase combines quizzing with travelling and will test contestants’ knowledge like never before. The Chasers are already famous around the world, so fans can look forward to seeing them ply their trade in some superb secret locations.”
ITV Studios announced in September 2025 its ambition to open a new label dedicated to scalable entertainment, reality and competitive formats. Headed up by Wilson, the senior team will include: Creative Director Tom Williams, who recently joined from TalkbackThames and the experienced Potato team – Creative Directors Martin Scott and Phil Mount, Head of Production Christina Clayton, and Ian Gill, newly promoted to Director of Development, who have transitioned over to Bright Entertainment.
The Chase Around the World adds to Bright Entertainment’s already impressive portfolio of Potato’s and 12 Yard’s catalogue, which now sit under the new label, including: The Chase and Beat the Chasers both for ITV; Bullseye with Freddie Flintoff, also for ITV, which recently returned for a new series; Celebrity Puzzling, which has just been recommissioned by 5 for 50 more episodes and The Finish Line for the BBC.
The Chase Around The World was commissioned by Sue Murphy, Director of Factual Entertainment Commissioning ITV and Kate Teckman, Head of Development and Commissioning Editor, Factual Entertainment ITV. Executive Producers are Phil Mount, Martin Scott and Mark Saben. Christina Clayton is Head of Production. Development was led by Phil Mount and Ian Gill.
The Chase Around the World is produced by Bright Entertainment, part of ITV Studios. ITV Studios will handle international distribution. It will air later this year.
Bright Entertainment has production bases in London and Glasgow.
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About ITV Studios
ITV Studios is a creator, producer and distributor of world-leading programmes that people can’t get enough of. We connect millions of people every day and shape and reflect the world they live in.
ITV Studios is home to some of the best creative minds, crafting around 7,500 hours of original programming across 60 production labels. Our global footprint spans 13 countries including the UK, US, Australia, France, Germany, The Nordics, Italy and the Netherlands and our global distribution business sells our catalogue of 95,000+ hours to broadcasters and platforms around the world.
It launched a new label, Zoo 55, dedicated to expanding its digital and gaming activity, in January 2025. Zoo 55 has 170+ owned and operated channels in the social space delivering over 25bn views in 2024, as well as 27 FAST channels on 200+ channel feeds globally.
ITV Studios is part of ITV PLC, which includes the UK’s largest commercial broadcaster ITV and the ad-funded, free streaming home for ITV, ITVX.
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‘ Some details of this article were extracted from the following source www.itv.com ’
