Lyca Radio has announced a partnership with ZEE Music to promote Adnan Sami’s new single, ‘Lipstick’.
Speaking about the inspiration behind the song, Adnan Sami said, “Lipstick began with a single line that instantly stayed with me – ‘Lipstick laga ke nazar utaar le’. Sometimes a hook arrives before anything else, and when you sit with it long enough, it begins to open up an entire world around it. That one phrase carried a certain lightness, but also a deeper emotion – it made me reflect on how something as simple as lipstick can transform the way one feels about themselves.”
Raj Baddhan, CEO of Lyca Radio Network, said, “We are delighted to be working with Zee Music on this exciting new release. Adnan Sami’s music continues to be hugely popular across the Lyca Radio Network, and that is why the anticipation surrounding ‘Lipstick’ is on another level. Listeners in the UK can hear the song first on Lyca Radio, alongside exclusive specials related to ‘Lipstick’.”
Sujal Parekh, Chief Business Officer , Zee Music says , “We are delighted to partner with Lyca Radio UK for Lipstick, a vibrant and catchy track that perfectly captures the magic of Adnan Sami’s artistry. This collaboration allows us to bring the song closer to audiences in the UK in a powerful and culturally resonant way. With its infectious hook ‘Lipstick lagake nazar utar ke’, we are confident the track will strike an instant chord with listeners.”
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