Known for her minimalist, natural approach to nails, celebrity manicurist Harriet Westmoreland is taking her beauty influence to the next level.
“I don’t know if you’ve had a manicure where it has a bulky, kind of rubbery finish and is a little bit heavy on the nail,” Westmoreland asked WWD over a video call. “I wanted to create something that didn’t have any of these qualities and feels like liquid glass on your nail.” Enter Westmoreland Cosmetics, her new namesake nail care brand.
Westmoreland Cosmetics cofounder Harriet Westmoreland (left) and Olivia Corish (right).
The line opens with a Vanilla Glass collection comprised of five shades: two nudes, two milky and one peach. Each color is available in gel and regular polish. Rooted in this first palette is the idea of duality, being able to wear a color that lasts from day to night. However, neutral tones won’t be the only shades available from the brand; new colors are scheduled to drop seasonally.
Westmoreland Cosmetics is the artist’s latest attempt to fill the white space in the nail category, providing consumers and technicians with premium tools. Where most professional gel polishes leave a white pigment, Westmoreland’s products keep a clean, even finish suitable for all skin tones.
“When you put a gel on that contains a white pigment, it can look ashy, dull and gray, sort of throws the color off. So we’ve removed this pigment, giving the nail such a healthy, fresh, juicy finish. And the nudes, tints, whatever the color is, works across all skin tones by removing this,” Westmoreland explained.
Westmoreland Cosmetics will launch with its Vanilla Glass collection of nudes.
The longevity of the polish, Westmoreland said, sets the product apart from others on the market, too. “You can have it for three to six weeks, no lifting or chipping. It’s extremely thin and has a high gloss finish,” she said. Versatility was also a priority when formulating the inaugural shade range. Westmoreland noted that mixing and layering the hero colors can generate over 150 new combinations.
On her nails, Westmoreland favors a sheer coat, a style that’s very en vogue right now. However, she argues the technique isn’t so much trendy as it is timeless. “I wear sheer all year round. I think it works, but say, for example, in the fall it’ll be browns and nudes. Spring, you might go more fun. Winter, you go to red. Those are the kinds of collections that you could expect from the brand.”
Phoebe Philo recently made the case for translucent finishes over darker colors in her Collection C campaign. Images of French director and actress Mati Diop were shared on the brand’s Instagram, in which Diop is seen sporting square-shaped talons, each coated in a different neutral hue, completely see-through.
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‘ Some details of this article were extracted from the following source wwd.com ’
