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Mattel reveals new ‘KPop Demon Hunters’ dolls. How to buy

Story Center by Story Center
January 28, 2026
Reading Time: 3 mins read
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Mattel reveals new 'KPop Demon Hunters' dolls. How to buy

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Seeking nominations for El Paso women who shaped America

El Pasoans are invited to nominate women from the region who helped shape American history ahead of the nation’s 250th anniversary. Nominations are open for the 2026 Women of the Year project. Use the hashtag #WomenofUSA250.

If you’re a “KPop Demon Hunters” fan, you know how hard it is to get your hands on a Rumi, Zoey or Mira doll.

But now here’s your chance.

Mattel unveiled a new line of toys and collectables inspired by the most popular film on Netflix in a news release on Jan. 27. In addition to dolls and action figures, the toy company announced collectables from the company’s iconic brands including American Girl, Polly Pocket, UNO, Little People Collector and more.

“The collection, launching throughout 2026, brings the award-winning film to life through high-quality products designed for fans of all ages to celebrate the film, characters and songs, as they engage more deeply and strengthen their connection to the fandom through play,” the news release said.

“’KPop Demon Hunters’ is a true global phenomenon, fueled by a passionate and fast-growing worldwide fan base. Our close partnership with Netflix allowed us to move quickly and deliver products on an incredible timeline that meets fan demand,” said Nick Karamanos, Senior Vice President of Action Figures and Entertainment Partnerships, Mattel. “With products spanning multiple Mattel brands, we’re expanding how fans can celebrate the characters, songs and stories they love.” 

“KPop Demon Hunters” is Netflix’s most popular film ever, hitting over 500 million views since its June release. Mattel, however, did not foresee its crossover appeal, a source told Reuters last year.

How to buy ‘KPop Demon Hunters’ dolls

Fans can now pre-order the American Girl “KPop Demon Hunters”collection on AmericanGirl.com, which includes individual dolls of Rumi, Zoey, and Mira.

The dolls cost $165 each and will ship by Nov. 27 — just in time for the 2026 holiday season.

Each doll is inspired by the characters’ on-screen looks and personalities, featuring premium fabrics, detailed accessories and stylings that reflect the film’s iconic fashion, music and attitude.

Additional “KPop Demon Hunters” items from Mattel will be revealed throughout 2026

Natassia Paloma may be reached at [email protected], @NatassiaPaloma on X, natassia_paloma on Instagram, and Natassia Paloma on Facebook.

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