Matthew McConaughey and Michael Caine are the latest celebrities to buy into the wave of artificial intelligence sweeping Hollywood.
The two Academy Award-winning actors recently teamed up with the New York-based AI audio research startup ElevenLabs to virtually replicate their voices. McConaughey also invested an undisclosed sum in the company.
“The Lost Bus” star, who has worked with ElevenLabs since it was founded in 2022, stated he will use the technology to create a Spanish-language audio version of his Lyrics of Livin’ newsletter.
Caine, the British actor who brokethrough in the 1960s, is poised to join the company’s Iconic Voice Marketplace, which brokers licensing deals for companies seeking AI voice talent.
“It’s not about replacing voices; it’s about amplifying them, opening doors for new storytellers everywhere,” Caine said in a statement. “I’ve spent a lifetime telling stories. ElevenLabs will help the next generation tell theirs.”
ElevenLabs has also rendered voice models of celebrities like Grateful Dead guitarist Jerry Garcia, Judy Garland and Liza Minelli, among others. In May, First Lady Melania Trump enlisted the company to replicate her voice for the audiobook release of her memoir, “Melania.”
“To everyone building with voice technology: keep going,” McConaughey said in a statement. “You’re helping create a future where we can look up from our screens and connect through something as timeless as humanity itself – our voices.”
ElevenLabs’ latest partnerships come at a time when AI is infiltrating the arts more than ever before, stirring discontent among many creatives.
Earlier this week, the creators of the controversial AI-generated performer Tilly Norwood announced they’re developing “at least 40” additional digital characters, despite drawing concerns from working actors.
“We help reduce budgets so projects can enhance creativity with real actors,” Eline Van der Velden, founder of the AI talent studio Xicoia and production company Particle6, said at the Zurich Summit. “This tech is here and it’s going to stay”
Meanwhile, the technology has also found its way into the music industry, with AI artists gaining popularity and making their way into the mainstream. “Walk My Walk,” a song by AI-generated artist Breaking Rust, reached No. 1 on Billboard’s Country Digital Song Sales chart this week.
This article originally published at Matthew McConaughey and Michael Caine just sold their voices to an AI company.
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