Meghan Markle is allegedly stuck in a “doom loop” after her various business endeavours have flopped, a royal commentator has claimed. The Duchess of Sussex kept herself very busy last year with the launch of her Instagram account and her lifestyle brand, As Ever, which featured a range of products, including jams, teas, biscuit mixes, and several wines.
She also released her Netflix show, With Love, Meghan and her podcast series, Confessions of a Female Founder. However, many of the Duchess’s endeavours were mostly savaged by critics online, while her Netflix and podcast shows have not been renewed for a new season yet.
Now, a royal expert has weighed in on the Duchess’s previous year and issued a scathing verdict about what’s to come.
Lee Cohen, a US-based columnist/royal and foreign policy commentator, told the Daily Express: “My take is that Meghan Markle’s post-royal career is no longer a journey. It’s a loop.
“A doom loop, it seems Launch. Hype. Disappointment. Rebrand. Repeat.”
He said the Duchess’s efforts to establish herself as an entrepreneur have become “exhausting” to the public and added that 2026 will not be met with any surprises.
Mr Cohen explained: “By 2026, the pattern isn’t just familiar — it’s exhausting. Her revolving door of staff will tell us, again, that this project is the real one. They will insist, again, that critics ‘don’t get it’. And once more, the audience will quietly drift away.
“So, 2026 in a nutshell? More launches. More breathless announcements. More delusional insistence that breakout success is one pivot away.
“But zero breakthroughs. No relevance. Just diminishing returns and public exhaustion and alienation.”
It comes as a glitch on the As Ever website recently revealed the brand’s plans to expand globally, according to insiders.
The glitch appeared to show the remaining products available for sale when a considerably larger number was added to the basket.
While some people mocked the Duchess for the large number of stock left, a source claimed the numbers reveal the business’s big next move.
A source with inside knowledge of the business and close to As Ever told the Daily Express that the recent glitch just proved how successful As Ever has been as a brand, and that the Duchess managed to sell nearly 90% of her original stock.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.express.co.uk ’
