It is understood that Meghan is focused on promoting her lifestyle brand, As Ever, with reports claiming she is considering expanding it there first to test the global market, despite her spokesperson dismissing those as “speculation”. But new reports claim she secured trademark protection in Australia ahead of her big trip.
The Daily Express examined documents on the Australian Intellectual Property Office.
Two applications, lodged in September 2024 and approved in June 2025, show As Ever’s logo and cover 27 categories in total.
The categories include skincare products like shower gels, body creams, essential oils, candles, gardening tools, home decor, stationery, yoga mats, hospitality services, spreads, edible flowers, sauces and alcoholic beverages.
A spokesperson previously dismissed that Meghan is planning on expanding her brand in Australia, telling GB News: “This is speculation. No decisions have been made about when or where international expansion might take place.
“Entering new markets is a considered process, but it’s something the brand is excited to explore as it continues to grow in this next phase. Watch this space.”
It comes as the Duchess and Netflix both announced they’re ending their partnership for As Ever earlier this month.
Netflix’s statement said: “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life.
“As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”
Meanwhile, Meghan’s spokesperson said that the brand was “ready to stand on its own”, with a statement reading: “As Ever is grateful for Netflix’s partnership through launch and our first year.
“We have experienced meaningful and rapid growth, and As Ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.”
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.express.co.uk ’
