A Berry Sweet New Collectible Experience
LOS ANGELES, Jan. 23, 2026 (GLOBE NEWSWIRE) — Global sensation L.O.L. Surprise!™, the brand from MGA Entertainment (MGA) that is synonymous with surprise and unboxing experience, has teamed up with WildBrain’s Strawberry Shortcake to bring fans around the world L.O.L. Surprise!™ Loves The World of Strawberry Shortcake™ Tots, a delightfully sweet collaboration that combines vintage charm and scented fun with every collectible doll.
The collection features six adorable L.O.L. Surprise! Tots inspired by Strawberry Shortcake and her “Berry Besties”, Blueberry Muffin, Orange Blossom, Huckleberry Pie, Lemon Meringue, and Lime Chiffon, and their adorable pets, Custard, Cheesecake, Marmalade, Pupcake, Frappé, and Parfait! Each doll is scented to match its Strawberry Shortcake character, offering a playful hint as fans unbox their surprise.
“Bringing together two beloved brands, L.O.L. Surprise! and Strawberry Shortcake, we’ve created a playful experience that goes beyond the unboxing,” said Josh Hackbarth, Chief Marketing Officer at MGA Entertainment. “By blending the modern collectible craze with classic, nostalgic storybook charm, this collaboration offers a fresh, sensory-rich experience that kids, collectors, and long-time Strawberry Shortcake fans will love.”
“With this new collection, we’re serving up a berry sweet mash‑up of scent, surprise, and classic Strawberry Shortcake charm,” said Erin Morris, Global Franchise Strategy & Retail at WildBrain. “From beloved characters to playful pets, every reveal is designed to spark joy and storytelling, inviting fans globally to collect, play, and display.”
Packaged in a Strawberry House ball, each set contains seven exciting surprises, including a doll, pet, fashions, hat, shoes, doll stand, and the strawberry ball itself. The packaging also transforms into a 2-room playset, featuring a cozy kitchen and bedroom for endless imaginative play and display.
L.O.L. Surprise! is a brand focused on innovation and creativity to bring outrageous fun to kids and “kidults” globally. As the only collectible doll brand that delivers the thrill of discovery through multiple layers of surprise, L.O.L. Surprise! ignites excitement at every turn. From unboxing to imaginative play, its full system of play empowers kids to unwrap magic, spark storytelling, and express themselves in bold, surprising ways.
The L.O.L. Surprise!™ Loves The World of Strawberry Shortcake™ Tots collection is now available for purchase at Target, Amazon, Walmart, MGA Shop, as well as major retailers globally. The MSRP for the dolls is U.S. $14.99. To stay up to date with the latest news and content, visit the official website LOLSurprise.com and social media platforms: Instagram, Twitter, TikTok, Facebook, and YouTube.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source finance.yahoo.com ’
