Milan Cortina Olympics Attracts 23.5 Million Viewers Across NBCUniversal and Versant Outlets, Best Winter Games Since 2014

As Team USA ended the Milan Cortina Olympics with 12 gold medals — the best performance ever at a Winter Games — NBCUniversal is also touting a shiny performance for its coverage of the 17-day event. According to the company, this repped the most-watched Winter Olympics in the U.S. since 2014.

This year’s Winter Games coverage averaged 23.5 million viewers via NBC, Peacock, NBCUniversal’s digital platforms and Versant’s USA Network and CNBC. That includes the “Milan Prime” afternoon window (2 p.m. to 5 p.m. Et) and the U.S. primetime (8 p.m. to 11 p.m.) time periods. According to NBCU, it…