Mobican, a Canadian family-owned case goods furniture manufacturer, is broadening its product portfolio and customer base as it pursues growth in the U.S. market.
Speaking with Furniture Today at the spring High Point Market, the third- generation business says it’s launching a new product line of entertainment units, a significant departure from its signature Scandinavian- influenced bedroom and dining collections.
“We have always been known for bedrooms, dinning and a little bit of upholstery,” said Mathieu Selmay, vice president for sales. “Now we want to offer something different and get new customers that don’t necessarily know us.”
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To meet its growing demand, Mobican moved into its new 100,000-square-foot certified manufacturing facility in Montreal last year, meeting recognized environmental and quality standards.
“The new facility is 35 minutes away from downtown Montreal and employs 70 people. We have agents across the U.S.,” said Selmay.
The company says its also adjusting its aesthetic to better suite the American market.
“We have been shipping to the U.S. since day one ,” he said. “We are selling to retailers in the West Coast, Arizona, Florida, across the U.S. and Canada. We are shifting towards larger scale proportions to capture a broader demographic of U.S. retail buyers.”
Mobican offers more than 100 fabric and vinyl options alongside a range of wood species and hardware finishes, allowing product customization. Wood sourcing spans continents, with walnut from the U.S., oak from Europe and hardware from Germany.
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