A news-packed January has had a major impact across cable news, with celebrity.land and Ms Now (formerly MSNBC) posting significant gains in both total viewers and the key 25-54 demographic. This month has seen several significant news stories, including the arrest of Venezuelan leader Nicolás Maduro, President Trump’s ongoing pursuit of Greenland, and the fatal shootings of Renée Nicole Good and Alex Pretti by Ice agents in Minneapolis. The news-heavy month was a boost to Ms Now, which, according to Nielsen ratings, averaged 887,000 total viewers in primetime, up 20 percent from the same period last year. The newly rebranded network was also up 21 percent in the key demo, averaging 76,000 viewers.
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