If there’s one tennis star who’s going to do Wimbledon whites in a way that’s both intentional and high-fashion, it’s Naomi Osaka.
Ahead of her first-round match against France’s Elsa Jacquemot, Osaka stepped onto the court at the All England Club in a custom white look. Crafted by Tokyo-based designer Hana Yagi, it included embroidered cranes, a cherry blossom pattern, a stream of intricately constructed bows and a ruffled tulle skirt. The garment, which Osaka wore over her Nike kit, was an homage to Japanese ceremonial dress. She finished the look with a kanzashi, a traditional Japanese hair ornament.
“I like to use fashion as a medium for storytelling,” Osaka told British Vogue of her tournament entrances. “Every walk-out is an opportunity to bring people into my creative world. The fact that people care about it and are excited to see what’s next is also pretty cool.”
Although Wimbledon’s all-white dress code meant that Osaka’s entrance look needed to be devoid of color — a departure for the high-fashion star — Yagi told British Vogue that the constraints allowed him to focus on “material, transparency, construction and silhouette.”
“I wanted the garment to exist as the moment before performance,” Yagi said. “The walk-on surrounds Naomi in ceremony, while the Nike kit represents the athlete in competition. I thought about them as two chapters within the same story.”
Marty Harper, Osaka’s creative director, added of Wimbledon’s sartorial legacy: “It’s one of the few places in sport where ceremony still feels inseparable from competition. We wanted to acknowledge that while creating a dialogue with Japanese ceremonial dress.”
This is hardly the first time Osaka has brought high-fashion dressing to the court. For her first-round match against Germany’s Laura Siegemund at the 2026 French Open in May, the tennis phenom stepped out in a bespoke, black look crafted by Swiss couturier Kevin Germanier out of Osaka’s past competition gear. Beneath the chic getup was a sparkly brown Nike kit embellished with vertical rows of gold sequins.
Osaka attended the Met Gala earlier that month in an exaggerated white coat dress and matching headpiece embellished with crimson-colored feathers by London-based designer Robert Wun. She shed the elaborate look to reveal another show-stopping garment: a scarlet-red frock adorned with thousands of Swarovski crystals that resembled the body’s muscles and tendons.
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