Netflix Hires ‘The Traitors’ Exec Syeda Irtizaali as Head of U.K. Unscripted Series

Netflix has poached a senior BBC exec to lead its unscripted series in the U.K.

Syeda Irtizaali is set to join the streamer, where she will be part of VP of content Anne Mensah’s team and be responsible for programming the U.K. and Ireland’s unscripted series slate.

At the BBC, Irtizaali was most recently interim director of unscripted, overseeing entertainment, documentaries, factual entertainment, specialist factual, arts, daytime and Storyville. Her role included securing and managing hit series such as the British edition of “Traitors” and “Destination X,” part of a partnership with NBCUniversal that she helped orchestrate.