Despite the initial fanfare surrounding their reported £80million deal, the Sussexes’ content has struggled to deliver strong viewing figures.
Their brand value and ratings have reportedly fallen sharply -and the final blow came last week, when Netflix pulled out of Meghan’s lifestyle venture, As Ever.
It is a stark shift from the glossy comeback narrative that surrounded Meghan just a year ago.
And according to Jameson, this was never going to end any other way. In an exclusive interview with the Daily Express, he doesn’t sugar-coat it – he spells it out, bluntly, and it’s hard to look away.
“Netflix clearly wants nothing to do with her – their actions make that obvious. Her products are d-listed, her show hasn’t been renewed, and after embarrassing viewing figures, she’s not even featured in the Netflix online shop,” shared Jameson.
He went on to compare her show to hit Gordon Ramsay series, branding it “compelling because the subjects themselves are genuinely interesting, a talented person with a real personality”, before delivering a brutal swipe at the Duchess, adding: “by contrast, her value as a standalone brand is about as appealing as catching Covid.”
The comparison is brutal – but it underlines a growing perception that Meghan’s appeal may not translate beyond her royal connection.
Jameson believes the entire Netflix partnership was built on a promise that simply did not hold.
“Her popularity isn’t nearly as strong as she believed, and the viewing numbers reflect that. People have grown tired of what they see as her nonsense.”
The lack of a second season, he argues, speaks volumes. Jameson adds, “She just doesn’t have a strong enough personality to hold the audience’s attention. Honestly, people don’t care about her; they’re far more interested in Harry.”
The chef suggests that’s why viewers tuned in to the documentary – they wanted to see the dynamic between them. For Jameson, the failure to secure another season is not just about one show; it is about a wider brand problem.
“I honestly don’t think she even has a real brand. She’s not Kim Kardashian or Gucci. Selling overpriced jams with her logo slapped on them doesn’t make it a brand. And if her brand were truly that strong, Netflix wouldn’t have cut ties.”
Looking ahead, his outlook is bleak. “I feel like the doors are starting to close in Hollywood – people are beginning to see through her. Netflix spent huge amounts only to get slammed in the ratings.”
He went further, questioning her appeal beyond royal ties: “People are always obsessed with the Royal Family, but honestly, if she weren’t a royal, she’d probably still be some kind of Z-list celebrity in Hollywood.”
With the streaming giant reportedly stepping back from the Sussex brand, no second season confirmed and momentum fading, the conversation is shifting.
This is no longer about Meghan Markle’s next move – but whether anyone is still willing to watch.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.express.co.uk ’
