Does Nielsen have the power to bring a halt to the forces that keep shrinking the audience for cable TV?
In the long term, no. But a new twist in the company’s estimations of the total number of people watching television by medium is likely to result in a bigger cable audience overall.
Nielsen has informed its clients that it will start incorporating results from a study of consumer behavior in TV and digital media done by the Advertising Research Foundation, an organization that presses for unified standards of research in advertising and marketing. Its board of directors includes executives from Bank of America,…
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‘ Some details of this article were extracted from the following source www.imdb.com ’
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