Japanese broadcaster Nippon TV has launched Viral Pocket, a new vertical video division aimed at the fast-growing microdrama space.
The division draws on the success of Nippon TV’s short-form drama “We are Coy Every Day,” which has amassed over 2.6 billion organic views since its March 2023 debut. A third title, “The Final Lesson – Only Survivors Graduate,” recently won at the inaugural Asia Short-Form Drama Awards.
Viral Pocket will operate across three areas: original IP development, end-to-end vertical production, and Kpi-driven marketing support for brands and agencies. The division has already partnered with Japanese food company Nissui, generating over…
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